NEW FOR 2009!

Concepts of Marketing Textbook by Gilbert D. Harrell

Concepts of Marketing
Gilbert D. Harrell, Ph.D.
Michigan State University

ISBN-10: 0-9798304-3-5
ISBN-13: 978-0-9798304-3-3

Publisher: Chicago Education Press, LLC.
Copyright: 2009

Format: Printed Case (Hardcover); 528 pp

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Concepts of Marketing reflects a strong dedication to creating and sustaining a renewable world. It contains significant examples about leading-edge companies like General Electric, Patagonia and Aveda that truly compSustainable Marketingrehend the need to be green.

 

This text features classic and current real world marketing situations and conveys marketing principles in ways that can be applied to today's challenges. It's theme, "creating and capturing value" provides insight into the dynamic world of marketing as it is practiced by top performers.